Free Tool
How much is your brokerage spending on agent marketing?
Plug in four numbers and find out exactly what your brokerage is spending on listing flyers, postcards, and social graphics today -- and what you'd save with AgentPress.
Your numbers
Adjust these to match your brokerage. Calculations update live.
Industry average is 6-12 for active agents.
Flyer, social graphic, postcard, just-listed mailer, etc.
What an agent typically pays a designer or admin for one piece.
Estimated annual savings
$51,612
- Current agent design spend
- $54,000 / yr
- AgentPress cost
- $2,388 / yr
- Recommended plan
- Growing ($199/mo)
The hidden cost of letting agents handle their own marketing
$50-200
per designed piece
What agents typically pay a designer for a single listing flyer or postcard.
6-12
listings per agent / year
The active-agent average. Each one needs at least 3 marketing pieces.
$14,200
avg. annual marketing spend
What the average residential agent spends on marketing -- a chunk of that is design.
Where the spend actually goes
When agents handle their own marketing, the brokerage rarely sees the bill. Agents pay designers out of pocket, hire admins ad-hoc, or use Canva and lose hours on layout. The result is a line item that shows up in commissions, not marketing budget-- but it's very real, very inconsistent, and produces the off-brand flyers you keep seeing on Facebook.
What changes when the brokerage owns marketing materials
Before AgentPress
- Agents pay designers $50-200 per piece, out of pocket
- Every listing flyer looks slightly different
- Brand guidelines exist but no one enforces them
- You have no visibility into agent marketing spend
- Materials take 2-5 days to turn around
With AgentPress
- One flat monthly fee, billed to the brokerage
- Every flyer, postcard, and social graphic is brand-perfect
- Brand is locked at the template level -- no rogue Canva files
- Admin dashboard shows what every agent is producing
- Materials take 60 seconds, paste a listing URL
Frequently asked
How much do real estate agents spend on marketing materials?
The average residential agent spends around $14,200/year on total marketing, with a meaningful share of that going to designed materials -- $50 to $200 per piece for listing flyers, postcards, social graphics, and open house collateral. Multiplied across 6-12 listings a year and 3-5 pieces per listing, even a mid-size brokerage easily spends $50,000-$200,000/year in agent design costs.
How do you calculate the savings of switching to AgentPress?
Multiply your number of agents by their average listings per year, by the marketing pieces created per listing, by the average designed cost per piece. That is your current annual design spend. AgentPress replaces that with a flat monthly fee for the entire brokerage -- $99 to $399/mo depending on agent count -- so the savings number is current spend minus 12 times the monthly plan price.
How does AgentPress pricing work for brokerages?
Flat tiered pricing billed to the brokerage, not per agent. The Solo plan is $99/mo for up to 15 agents, Growing is $199/mo for up to 50, and Brokerage is $399/mo for up to 150. Annual billing saves 20%. There are no per-seat surprises and no design fees. Brokerages above 150 agents are on Enterprise pricing.
Is this calculator estimate realistic?
It uses defaults grounded in NAR survey data and conversations with brokerage owners. Your actual spend depends on whether agents pay designers themselves, whether the brokerage subsidizes design, and how many materials each listing gets. The calculator lets you adjust every input, so you can stress-test the savings number against your real numbers.
What is included in the personalized report email?
A breakdown of your inputs, your current annual design spend, the recommended AgentPress plan, the annual cost of that plan, and the net savings -- all formatted for sharing with partners or a board. We send it once and only follow up if you book a demo.
See it before you buy it
The 60-second demo turns a real listing URL into a brand-perfect flyer. No signup. No credit card.