Postcards
Real Estate Postcards for Brokerages
Just-listed, just-sold, farming, and market-update postcards in under 90 seconds. EDDM-ready 4x6 and 6x9 PDFs, locked to your brokerage brand. Your agents stop bothering the marketing director, and your routes stay on-message.
Six postcards that cover the full agent year
Listing activity, neighborhood farming, market updates, holiday touches, and lead generation. Every template is brand-locked, so what leaves the printer matches what leaves the website.
Just Listed
The classic farm-and-sphere postcard. Auto-populated with property photo, address, list price, beds, baths, and your branded agent contact block. Out the door before the sign goes in.
Just Sold
Social proof for the entire neighborhood. Includes sold price (or "sold over asking"), days on market, and an agent CTA. The single most effective farming postcard in the business.
Neighborhood Farming
Brand-only postcards for monthly EDDM drops on a target route. Same brokerage colors, same agent face, different CTA every month. Consistency beats cleverness in farming.
Market Update
Quarterly snapshot with average list price, average sold price, and days on market for a specific zip. Positions your agent as the expert, not the salesperson.
Holiday & Seasonal
Sphere-of-influence touches for Thanksgiving, year-end, spring market, and the back-to-school selling window. Brand-locked so they look like a card from your brokerage, not a clip-art free-for-all.
Home Value / Free Valuation
Lead-gen postcard with QR code or short URL pointing to your home valuation tool. Standard 4x6 or 6x9 layouts, both EDDM-compliant.
Who this is built for
The brokerage owner
You have 30 agents. You want them mailing postcards. You do not want them designing their own postcards. AgentPress is the answer to that exact tension — agents fill a form, your brand stays perfect, the marketing coordinator stops being a bottleneck.
The director of marketing
You have spent the last six months trying to get every agent to use the right logo and the right brand colors. You are losing. AgentPress wins this fight by removing the choice entirely — agents cannot make an off-brand postcard because the editor does not exist.
The team lead
You run a 12-agent team inside a larger brokerage. You want team-level branding on every farm postcard your agents drop. AgentPress supports team branding within a brokerage account, so a team can run its own farm without going off-brand.
Why postcards belong on the brokerage side, not the agent side
Brand consistency on a 2,500-piece drop
When an agent EDDMs an entire route, that route is seeing your brokerage 2,500 times in one afternoon. If the postcard is off-brand, that is your reputation getting laundered through USPS at scale. AgentPress locks the brand so the drop is always on-message.
No more designer bottleneck
The "I need a just-listed postcard by Friday" Slack message is a tax on your marketing coordinator. Agents fill the form, the postcard auto-generates with the listing data, and the print PDF is in their inbox in under a minute.
EDDM-ready sizing out of the box
Postcards export at the exact USPS Every Door Direct Mail dimensions (6.25" x 9" and 4.25" x 6"), with the indicia space reserved correctly. Your agents can hand the file to any local printer or use USPS EDDM Online directly.
One predictable bill, not 12 surprises
$99/mo for up to 15 agents. $199/mo for up to 50. $399/mo for up to 150. Compare that against per-postcard design fees from a freelance designer or per-seat fees from Coffee & Contracts at $74/agent/month and the math is not subtle.
Postcards are a brand problem, not a design problem
The hard part of postcards is not making them look good. The hard part is making 30 agents make 30 of them and keeping all 30 on-brand.
That is what AgentPress is for.
Frequently asked questions
What size are real estate postcards?+
The two standard sizes are 4.25" x 6" (the small "letter-rate" postcard) and 6.25" x 9" (the EDDM-eligible "jumbo" postcard that USPS Every Door Direct Mail requires). AgentPress exports both sizes with bleeds and indicia space already laid out, so you can hand the PDF to any commercial printer or upload it to USPS EDDM Online without re-flowing the design.
How much do real estate postcards cost to print and mail?+
For a 6x9 EDDM jumbo postcard in 2026, expect roughly $0.18 cents per piece for printing on 14pt cardstock at most local commercial printers, plus $0.20 in USPS EDDM postage. So a 1,000-piece farm drop runs about $380 all-in. The real money sink, in our experience, is design — agents either pay a freelance designer $75-$150 per postcard or burn an hour fighting Canva. AgentPress eliminates the design step entirely.
What is a "farming" postcard in real estate?+
Farming is the practice of mailing the same neighborhood (a "farm") consistently — typically the same 500-2,500 households, every month, for 12-24 months — until that area associates the agent with selling homes there. Effective farming postcards lean into recognition over creativity: same agent photo, same brokerage brand, varying message (just-listed, just-sold, market update, value offer). AgentPress makes the consistency easy because the brand is locked.
Can I send just-listed postcards from a listing URL?+
Yes, that is the workflow. Your agent pastes the listing URL (Zillow, Realtor.com, or your MLS link). The address, list price, primary photo, beds, baths, and square footage auto-populate into the just-listed postcard template. Agent picks the size (4x6 or 6x9), downloads the print-ready PDF, and hands it to a printer or uploads to USPS EDDM. Total time: under 90 seconds.
Do real estate postcards still work in 2026?+
For farming and sphere-of-influence work, yes — and the data on this is consistent. NAR reports postcards still drive a meaningful share of repeat and referral business for top-producing agents, and consistent farming postcards (12+ touches over 12 months) outperform almost every digital channel for lead-cost-per-listing in suburban and exurban markets. The trick is consistency, which is exactly what brokerage-controlled templates make possible.
More material guides
Postcards are one piece. Here is the rest of the kit.
Send a just-listed postcard before lunch
Try the demo or book a 15-minute walkthrough. Paste a listing URL, pick a postcard size, and download the print-ready PDF.
Cost Calculator
What is a year of postcards actually costing you?
Plug in your agent count and average postcard volume. See the gap between paying a freelance designer per postcard and a flat brokerage fee that covers unlimited templates.
Your numbers
Adjust these to match your brokerage. Calculations update live.
Industry average is 6-12 for active agents.
Flyer, social graphic, postcard, just-listed mailer, etc.
What an agent typically pays a designer or admin for one piece.
Estimated annual savings
$51,612
- Current agent design spend
- $54,000 / yr
- AgentPress cost
- $2,388 / yr
- Recommended plan
- Growing ($199/mo)